If you want to drive the most traffic possible to your site, it’s got to be responsive and optimized for mobile. These are not optional, they are an absolute must. These days more and more people are choosing to surf the web via their phones and tablets, and you’ve got to be ready for them. A responsive website is the first step. This means your site can detect and automatically adjust itself to the device it’s being viewed on. Since phones and tablets come in a variety of screen sizes and resolutions, you need a website that can accommodate them all. Visitors who visit sites that aren’t responsive tend to find them clunky and hard to navigate, which drives them away. If you’re thinking you’ll need a pro to help you, check out accent-mg.
Being responsible isn’t quite enough though. Your site needs to be optimized for mobile visitors as well. This means you should have a mobile theme that is streamlined and easy to navigate. What makes a mobile friendly site? No pop ups, for starters. What may seem like a small, unobtrusive invite to sign up for your mailing list on a computer screen becomes a screen obliterating nightmare on a small phone screen. Scrolling is another thing you need to keep in mind. Make sure your website displays properly on mobile devices so that it will not require visitors to scroll left and right to see everything. It should also load fast and have larger, easy to tap buttons and links for navigation-remember mobile users don’t have touchpads or a mouse!
Finally, rethink the advertising you use on your website’s mobile version. Avoid flash and video ads (in fact you should avoid them on your regular website too), and keep them small and very simple. Your visitors will reward you by returning again and again and spreading the word about how great your site is!